Onboarding goes quiet
The second box arrives before the first is finished. Nobody reaches out while the habit is forming.
Win the first 90 days.
Keep new subscribers past Day 90
We help subscription brands keep new subscribers past their first 90 days by fixing the onboarding, cancel and failed payment moments where they drop off.
Start with a free 15 minute StayRhythm Fit Call. No slides and no screen share.
The problem
Subscriptions are won or lost early.
You paid to win every new subscriber. The first 90 days decide whether they stay: the first box, the cancel screen, a failed payment. When the brand goes quiet in those moments, subscribers slip away.
The cancel moment is empty
A subscriber reaches the cancel screen and nothing is there for their reason. So they leave.
A payment fails
The card is declined and the default retries run. The subscriber never meant to leave, but they are gone.
How we help
We work on the moments where new subscribers decide whether to stay.
We don't send more campaigns or deeper discounts. We build and run the email and SMS that fix your first 90 days.
Subscription onboarding
A Day 0 to 30 education flow, expectation setting SMS, habit building messages and first success moments.
Cancel prevention
Save paths matched to the reason someone is leaving. Skip, pause and frequency changes come before any discount.
Failed payment recovery
A follow up flow for subscribers whose card payment fails, so a declined card does not end the subscription.
Win back
An always on win back flow for subscribers who already cancelled.
We report retained subscribers, days until churn and MRR, not opens or attributed revenue.
Our method
The 90 Day System
Every engagement starts with diagnosis. We read your subscription data first, find where and why subscribers leave in their first 90 days, then build and run the email and SMS that fix it.
Weeks 1 and 2
Diagnose
Map the full leak from your data.
Weeks 3 to 8
Fix
Rebuild your first 90 days: onboarding, cancel saves and failed payment recovery.
Weeks 9 to 12
Run and measure
Measure and improve against your own baseline.
Around Day 75 we review your before and after numbers and the leaks that are left. No long term commitment is required.
Process
You don't have to trust us with a 90 day program on day one. We start small.
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Book a free Fit Call
Pick a time that suits you. It's a 15 minute call. We ask a few questions about your cancels and give you an honest estimate from the numbers you share. No slides and no screen share.
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A free Leak Check
The day you grant access, we take a snapshot of your last 90 days as your baseline. Then we size what is leaking through cancels and failed payments, from your own data.
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Build and run
We prove it on one leak first: one build in 7 days, live for 30 days, then a Day 30 Results Call against your baseline. Then you decide what comes next.
Who it's for
Built for founder led subscription brands.
A good fit
- Subscription brands that use a subscription app such as Loop, Recharge or Skio.
- On Shopify, WooCommerce or BigCommerce.
- Based in the US, Canada, the UK, Western Europe, Australia or New Zealand.
- Supplements and other consumables: food and drink, coffee and pet.
- New subscribers leave in the first 3 orders, and nothing in your stack steps in.
Not a fit
- Skincare and beauty brands.
- Brands that add a subscription by default at checkout.
- Brands that only want email volume.
Subscribers who feel cared for stay.
We look after your subscribers through their first 3 orders, so more of them stay.
Questions
Questions founders ask
Why only the first 90 days?
Our whole job is to win the first 90 days. Subscriptions live or die on whether the reorder rhythm forms early. We focus on the first 3 orders, where the habit is still forming.
Do you use discounts to save subscribers?
Skip, pause and frequency changes come first, so margin is protected. Any save offer is built within the discount limits you set.
What do you report on?
We report retained subscribers, days until churn and MRR, not opens or attributed revenue.
What happens after Day 90?
Around Day 75 we review your before and after numbers and the leaks that are left. Then we invite you into our full lifecycle program if your numbers support it, keep your gains running with a lighter month to month plan, or hand it over with full documentation from us. No long term commitment is required.
How is pricing set?
Pricing for the 90 Day System is set on the call, once we've seen your numbers.
Win the first 90 days.
If new subscribers are leaving early at your brand, book a free Fit Call with our founder, Kim.